Samsung Electronics Cited As Having Most Brand ValueJoongAng ILBOEnglish EditionSeoul, Friday, January 12, 2001By Kim Kwang-ki JoongAng IlboAmong domestic companies, Samsung Electronics has the most valuable brand equity, estimated at 15.4 trillion won($12.1 billion), the Korea Cost Managerment Institute said Thursday. Brand equity is an intangible asset that encompasses such things as a company’s mane, slogan, symbols, costumer loyalty and perceived quality. In its repo.. brand38 2010-07-05  424 |
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